We’re excited to announce on June 26, 2023, American Republic will transition to our new brand, Wellabe. This marks a significant milestone in our company’s history.
Why we are rebranding to Wellabe
Our journey started back in 1929 when Watson Powell’s vision was to create a company founded on the principal of caring. While we have seen tremendous growth over the years, one thing has remained the same. That same caring attitude has carried on to today and will continue to carry on for the next 100 years.
Ultimately, our goal is to serve you better. A unified brand will make it easier for you to do business with us and understand our complete product portfolio. With a clear and consistent message and distinctive brand, you’ll recognize us better and be more aware of who we are and what we do.
Rebranding under Wellabe will also bring our entire organization together as one team, with one purpose. It better reflects who we are, who we’ve been, and who we’ll always be — Wellabe.